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ShoutIn&Out runs performance marketing — Google Ads, Meta Ads, and LinkedIn Ads — for Mumbai-based growth-stage SMEs, D2C brands, and B2B/SaaS companies that need paid media to produce qualified leads and revenue, not just clicks. We pick and sequence platforms by buyer intent and funnel stage instead of running all three from day one, and we report against ROAS and CAC, not impressions, CTR, or reach.
The problem most Mumbai performance marketing agencies don't actually solve
Most agencies pitching PPC in Mumbai list Google Ads, Meta Ads, and LinkedIn Ads on one page with "certified experts" and "data-driven approach" underneath, and no explanation of why your business should fund one platform over another. Every agency has the same three ad accounts; that was never the hard part. The actual problem is sequencing: which platform earns your budget first, and what happens when a limited budget gets split three ways instead.
Spreading a small monthly spend across Google, Meta, and LinkedIn simultaneously usually means none of the three gets enough conversion data for its bidding algorithm to learn properly, so every campaign stalls in its learning phase at once instead of one campaign clearing it.
What's included
Chosen and sequenced by intent, not run all at once by default.
How we work
- Audit — a full audit of what you're already running (or a from-scratch plan if you're not), current CAC/ROAS by channel, and where spend is quietly being wasted.
- Prioritise — we sequence platforms by budget and funnel stage: Google Ads first if there's real search demand to capture, Meta first if you're creating demand from scratch, and LinkedIn only once your pipeline can absorb a materially higher cost per lead.
- Launch & structure — campaign structure, creative, and conversion tracking set up correctly before a single rupee is spent, so results are measurable from day one.
- Report — reporting tied to CAC and ROAS across channels, not platform-reported clicks and impressions in isolation.
Why this matters more than it did two years ago
Google is retiring manual control faster than most advertisers have adjusted for. Dynamic Search Ads accounts are being force-migrated to Google's AI Max automation, and Performance Max's advertiser base has grown sharply over the past year. The platforms optimise to whatever signals and creative you feed them, whether or not you're paying attention. Running ads without clean conversion tracking increasingly means feeding a black box blind — the same way ranking without AI-search extractability increasingly means ranking for less traffic.
What do performance marketing costs actually look like, honestly?
Google Ads clicks in India run roughly ₹5 to ₹600+, depending on industry and intent, and most businesses running real campaigns spend ₹25,000 to ₹5,00,000 a month on media. Meta (Instagram/Facebook) CPCs sit much lower, roughly ₹6 to ₹55, while LinkedIn is the most expensive per click at roughly ₹150 to ₹650, justified mainly when you're targeting a narrow, high-value B2B buyer. Agency management fees typically run ₹20,000 to ₹4,00,000 a month, or 10–20% of ad spend, depending on platform mix and account complexity.